1. Who we are
LeadTrace Ltd is a private company registered in England and Wales (Company No. 17232860, registered office: 66 Paul Street, London, EC2A 4NA). VAT number: not currently VAT-registered (turnover under £90k threshold).
2. What these terms cover
These terms govern your use of the leadtrace.uk website, including any free resources, blog content, and booking flows. They do not govern paid services — those are governed by the separate written agreement (the "Master Services Agreement" or "MSA") you sign when you become a LeadTrace client.
3. Booking discovery calls
When you book a discovery call we collect the data described in the Privacy Policy. The call is free, with no purchase obligation. By booking, you confirm you have authority to evaluate or purchase the services on behalf of the company you represent.
4. Acceptable use
You agree not to:
- Use the website for any unlawful purpose
- Attempt to gain unauthorised access to our systems, accounts, or data
- Scrape, harvest, or extract data from the website except via legitimate means (e.g. RSS, public sitemaps)
- Interfere with the website's security or performance
- Impersonate LeadTrace or any of its representatives
5. Intellectual property
The LeadTrace name, logo (the "pulse trace" mark), wordmark, brand colours, marketing copy, and other materials on this website are the property of LeadTrace Ltd and protected by UK copyright and trademark law. You may not reproduce them for commercial purposes without our written permission.
You may quote brief excerpts from this website (e.g. for review or commentary) with attribution to LeadTrace and a link to the original.
6. Services contract takes precedence
If you purchase a LeadTrace service (Pipeline or any other paid engagement), the signed Master Services Agreement governs the relationship and overrides anything in these website terms that conflicts. Pricing, deliverables, SLAs, and refund terms are in the MSA.
7. Disclaimer of website content
Content on this website (case studies, benchmarks, claims about results, market figures) is provided for general information. We work hard to keep it accurate and current but we cannot guarantee any specific outcome from using LeadTrace services. Past performance is not a guarantee of future results. Statements about typical reply rates, conversion rates, or financial figures are illustrative — your results may differ.
8. Third-party links and tools
This website may link to third-party tools we use or recommend. We are not responsible for the content, accuracy, or terms of those third-party services.
9. Limitation of liability
To the maximum extent permitted by UK law:
- We do not exclude or limit liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation
- For all other claims relating to this website, our total liability is limited to £100
- For client services, liability is governed by the MSA, which typically caps liability at three months of fees paid (excluding data protection breach liability which UK GDPR makes uncapped)
10. Termination
We may suspend or terminate your access to the website at any time, without notice, for breach of these terms. You can stop using the website at any time without notice.
11. Changes to these terms
We may update these terms. The "Last updated" date at the top reflects the current version. Material changes will be communicated via the website. Continued use of the website after a change constitutes acceptance.
12. Governing law and jurisdiction
These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Contact
Questions about these terms: hello@leadtrace.uk.